Greetings from Vermont! In this Best of Everyman Links post: We Stopped Dreaming. Paint Trays and the Social Culture. Social Marketing on Ice. Banned With Style. Microalgae Lamps. On Review. On Computer-Aided Enhancements and Protuberances. My Crappy MP3 Collection.
Everyman Links in this edition originally published March 2012
We Stopped Dreaming
A video for you titled We Stopped Dreaming from Neil deGrasse Tyson. Goes into the history of NASA and how the drive to go into space affected so many seemingly unrelated aspects of the economy and culture. Yeah, maybe we should still be going into space.
Paint Trays and the Social Culture
Slideshow on business social culture from IBM. Particularly like a simple example of social culture benefits which happened at Lowes. 1) Employee asked how to get more paint trays 2) Others asked how she was selling so many 3) She shared her idea on how to sell paint trays 4) When scaled, idea generated >$1 Million in additional revenue
Social Marketing on Ice
This is how Social Marketing is supposed to work. A Social TV app called Zeebox added 22,000 users in the UK during a Dancing on Ice program after one of the hosts tweeted about the app during the show.
Banned With Style
Family banned from shopping store because of husband’s outrageous antics caught on security camera. Letter from store manager listing several examples, some of which were “Hid in clothing rack and yelled, ‘Pick me! Pick me!’”, “Took 24 boxes of condoms and put them in people’s carts when they weren’t looking,” and (my favorite), “Went into a fitting room, shut the door, then yelled very loudly, ‘There is no toilet paper in here.’”
Exciting potential of Microalgae Street Lamps which absorb 150-200 times more C02 than trees. OK, first of all, this CO2-absorbing street lamp looks super cool! Secondly, it absorbs CO2! Thirdly, 150-200 times more than a tree! OK, I’m calming down, and I realize it has a ways to go to get to actual widespread use in the real, physical, CO2-filled world.
Seth Godin opens this post by describing [the real person] Duncan Hines certifying restaurants and comparing that impact with Yelp and other business/trip review services of today. Some businesses see Yelp and others as a tax, a burden they have to pay attention to in order to stay relevant, and they grumble about it. Others see these sites as the opportunity of a lifetime, a chance to deliver service (which takes guts and care, more than money) to get ahead.
On Computer-Aided Enhancements and Protuberances
There’s no stopping the AI-enhanced man or woman which will be commonplace far sooner than we think. This PopSci article describes Google’s upcoming Smart Glasses, but it also does a great job addressing the evolving computer enhanced human experience. As smartglasses become popular, the world will start to seem naked and inaccessible without a glossy data layer on everything. Everyday activities, maneuvering through the physical world, socializing, working, learning, will all be increasingly eased by the use of glasses; increasingly, until these activities start to feel almost impossible without the glasses. Who’s going to have patience to laboriously explain facts to a non-data-overlaid person? Give you my business card? Point you in the direction of Fifth Avenue? I don’t even remember how to spell my name! Where are your Googles?
My Crappy MP3 Collection
Loved the title of this Pando Daily article, Your Heirs Won’t Care About Your Crappy MP3 Collection. Makes you think about the intrinsic value of digital goods vs physical ones. Then it hit me: it doesn’t really matter. Once you die, the only person who truly cares about your digital downloads is gone. Passing your iTunes collection down to your kids isn’t the modern day equivalent to your dad passing his vinyl collection down to you.
** Best of Everyman Links takes the most interesting links from my Everyman Links Series published at dbvt.com from 2007 to 2012. They are listed here to preserve the best links of the series and to make them available in NixMashupLinks.com.
Today’s Vermont Photo is provided by Tammy Davis, available under a Creative Commons Attribution-Noncommercial license.