Greetings from Vermont! In this Best of Everyman Links post we have the People Widget. Freemium Enterprise 2.0 App Design. Mobile Preparedness. Social Marketing Basics. A People Strategy. Nanosolar Grid Parity by 2015. On a Post PC Era. Gamified in Four Steps. The Business of Sharing. 12 Lessons on Turning 60.
Everyman Links in this edition originally published May 2012
The People Widget
Google continues to integrate Social into its products, here in Gmail with their People Widget. Very useful. A good idea to, um, leverage elsewhere. The “people” widget that shows up when you hover over one of your friends in Gmail, will now include thumbnails of recent photos and videos they’ve posted on Google+, along with the other recent updates they’ve shared.
Freemium Enterprise 2.0 App Design
GigaOm post on the design, distribution and free-to-paid conversion of Freemium Enterprise 2.0 Applications. Design considerations include 1) Make the app fun, 2) Design an app you’re passionate about and which addresses one of your own needs, 2) Study active users, 3) Pre-populate the data, 4) Publish and Document APIs, and 5) Multiple Platform support. Lists tactical considerations for Freemium Application Distribution and Free-to-Paid Conversion as well.
Mitch Joel, who has a very good grip on all things Social and most things Mobile, writes how we’re not prepared for the explosion of mobile. The reason we’re not prepared has nothing to do with screen sizes, connectivity or a highly un-tethered consumer. The reason we’re not prepared is because the way people will use, consume, interact and create content is going to change as well. Now, start thinking about media that’s more active (Facebook, Twitter, etc…), connecting to people who are closer to you or being fed content that is contextual (based off of what you’ve done and who you are with plus where you are). It’s all starting to get that much more exciting.
Social Marketing Basics
Simple truths but important ones on Social Marketing. You get on Facebook, Twitter, G+ and who knows what other network because you were told it was important for your business. You can’t understand why it’s not working. 1) You’re building a community, 2) The community has to know you’re interested in them, 3) You have to communicate with your community, 4) You have to have a plan.
A People Strategy
Today’s Seth Godin nugget on focusing on the people part of doing business. We don’t have a telephone strategy. The telephone is a tool, a simple medium, and its only purpose is to connect us to interested human beings. And then the internet comes along and it’s mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy. No, we don’t.
Nanosolar Grid Parity by 2015
Exciting news on possible declining solar energy rates, with solar energy as cheap as grid-supplied electricity by 2015. Nanosolar parity should come more quickly for large commercial facilities with flat rooftops or some acreage to spare, but we’ll take it.
On a Post PC Era
Four interesting takeaways from this Forbes article on the Post PC Era and how it differs from today. 1) In the past, we sat at a desk or a laptop to work and access information. In the post-pc area, computing lives all around us. 2) The cloud acts as a repository, a synchronization service and a data analysis tool. It provides APIs to services… 3) Mobility is forcing every business to evaluate what applications and processes are worth migrating to mobile devices. This evaluation will create shifts in the industry where new software companies are born. 4) Mobile and the Internet of Things enable contextual intelligence.
Gamified in Four Steps
The four basic characteristics of a gamified application are described in this vatornews article titled “Gamification is the exact opposite of what you think.” In 2005, Rajat Paharia founded Bunchball…he was using a similar set of techniques to engage players: he would give people a clear problem to solve, like completing a puzzle in a defined period of time, he would give them a measure of progress like points and levels, he gave them a sense of social status like high score tables, and he would provide some degree of reward, like unlocking new levels or getting new abilities.
The Business of Sharing
Today’s nugget on sharing from Mitch Joel of Six Pixels. What makes any media “social” is the ability for the media (in and of itself) to be as shareable and findable as possible. That’s the core social action…If you’re not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of?
12 Lessons on Turning 60
Definitely worth the two minutes it will take you to read Tony Schwartz’s 12 Most Valuable Lessons Learned at Turning 60. Harvard Business Review. Some of the ideas might even stick with you for a day or two.
** Best of Everyman Links takes the most interesting links from my Everyman Links Series published at dbvt.com from 2007 to 2012. They are listed here to preserve the best links of the series and to make them available in NixMashupLinks.com.
Today’s Vermont Photo is provided by Matty Stevenson, available under a Creative Commons Attribution-Noncommercial license.