Greetings from Vermont! In this Best of Everyman Links post we look at Your Brain on Facebook. Interruption Technology. Second Screening. To Blog or Not To Blog. Need More Friction. The Optimized Online Community User Experience. Narrating the Project. A Viral Enterprise Social Network. Future Social.
Everyman Links in this edition originally published May 2012
Your Brain on Facebook
Harvard Business Review article describes how the brain’s circuitry is stimulated when making online connections on Facebook. Applies to other social media sites, I suppose, but particularly with Facebook. There is a circuitry for “seeking” and a circuitry for “liking.” The liking response settles down the excitement of the seeking circuitry. Without the liking response, we’re like the rat pressing the level over and over to get a little dopamine hit, forgetting all about food and rest. The circuitry activated when you connect online is the seeking circuitry of dopamine. Yet when we connect with people online, we don’t tend to get the oxytocin or serotonin calming reward that happens when we bond with someone in real time, when our circuits resonate with real-time shared emotions and experiences.
Insightful Harvard Business Review article “You Are Not a Computer (Try As You May)” on how we serve technology rather than technology serving us. Where we put our focus shapes our agenda and defines our experience in every moment. More and more, we’re turning over this precious resource to our digital technology, allowing it to define the depth and span of our attention, and to seduce us into operating at such high speeds that we don’t notice the insidious toll that’s taking.
Another new term to describe how we’re using mobile technologies. Second screening. Love that. Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate.
To Blog or Not To Blog
It becomes more and more tempting to stop blogging considering we generate so much content on various social networks, but Mitch Joel of Six Pixels offers two lists on why you should blog and why you shouldn’t. (Why you should blog wins, IMO…)
Need. More. Friction.
This is precisely why I deleted my facebook account and refuse to recreate one. (Well, this and several other reasons.) This Atlantic article describes how people enter frictionless sharing unawares, where their reading habits are shared with the world. Here’s how the Social Reader’s recruitment process can work: You’re on washingtonpost.com, and you’re told that a particular Facebook friend has read a particular story. You decide you’d like to read the story, so you click on the headline. Then you’re confronted by a menu that offers only one obvious way to get to read the article–by clicking “Okay, Read Article”. And you have to scrutinize the surrounding text pretty carefully to realize that if you choose that option you’ve just agreed to make your Washington Post reading habits an open book.
The Optimized Online Community User Experience
Richard Millington with a list of considerations for improving the user experience in online communities. Include 1) Refine most used features 2) Look for things to remove, not add 3) Highlight the popular 4) Tweak Notifications 5) Small tweaks in the UI 6) Show unanswered posts 7) Social Media integration 8) Consider embracing a reputation system 9) FAQ for common member questions 10) Mobile offerings. Others…
Narrating the Project
A new term to describe the paradigm of social business interaction – narration. Or “Narrating the Project.” Nice. Here’s an analogy using reunions. In a real sense, reunions are our opportunity to give status reports on our lives to those people who cannot observe it themselves. These status reports become much less necessary when we are providing a regular narration of our lives to our social network. The same dynamic applies when our project teams narrate the work of a project. We need far fewer status reporting sessions, because everyone is being made aware of things as they happen.
A Viral Enterprise Social Network
Tibbr post on how to make your Enterprise Social Network go viral at work. Three key takeaways: 1) Content seeding and integration with existing systems 2) Plan for a larger pilot group, or preferably, a staggered roll-out 3) Consider launching with an initial focus on internal discussion, or around a specific project.
A We Are Social SlideShare on digital developments shaping the future of marketing in social media. Topics discussed include developments in Mobile Social, Baked-in Social, Curation and Funneling, Social “Nicheworks,” and Influencer Measurement.
** Best of Everyman Links takes the most interesting links from my Everyman Links Series published at dbvt.com from 2007 to 2012. They are listed here to preserve the best links of the series and to make them available in NixMashupLinks.com.
Today’s Vermont Photo is provided by Peter Eimon, available under a Creative Commons Attribution-Noncommercial license.